The WOW Effect is the commercial wing of the WOW Group. It functions inseveral capacities, as a commercial web and 3d design company, to providefunds from which other WOW projects might be financed, to act as a vehiclefrom which WOW projects might be promoted and developed and to provide traineesand apprentices opportunities to capitalise on their skills, and developwork experience, a client base and a practical portfolio.